PASSION PROJECT

Dog & Bone is a conceptual brand focused on improving everyday dog nutrition through accessible, supplement-based solutions. The brand responds to growing concerns among pet owners around issues such as digestive health, joint support, and the lack of transparency in many commercial pet foods.

The visual identity positions Dog & Bone as a modern wellness brand for dogs, borrowing cues from human supplement packaging to signal trust, care, and scientific formulation. Clean typography, structured layouts, and clear ingredient communication help reframe pet supplements as an essential part of daily pet health rather than an occasional treatment.

The goal was to create a brand that feels both credible and approachable, encouraging pet owners to think more proactively about their dogs’ nutrition and long-term wellbeing