For this project, I was tasked with designing an Out-of-Home (OOH) campaign for Conde Nast Traveler, focusing on iconic locations like Yonge & Dundas, Union Station, and West Edmonton Mall. The campaign aimed to align with their target demographic, using location-specific research to tailor the visuals and messaging.

I chose Paris as the theme, capitalizing on the upcoming 2025 Olympics. This event would bring global attention to the city, offering Conde Nast Traveler a unique opportunity to connect with a travel-savvy audience. By showcasing Paris in the campaign, we tapped into the excitement surrounding the Olympics, highlighting the city’s rich cultural and travel experiences, making it a perfect fit for Conde Nast Traveler’s brand.