ACTION

• Logo Design: Developed a minimalist yellow lemon emblem, symbolizing freshness, vitality, and optimism. The circular mark also mirrored the sun — a nod to Goa’s warmth and coastal energy.

• Visual Language: Built a visual palette around soft beige, muted sand, and sunlit yellow, evoking the texture of linen, the calm of the sea, and the glow of early morning light.

• Typography: Selected clean, modern sans-serif typefaces balanced with organic spacing to echo Zest’s natural, unpretentious vibe.

• Brand Collateral: Designed menu cards, coffee cups, tote graphics, and social templates — all built on minimalist layouts, generous white space, and subtle photography of fresh ingredients and ocean moments.

• Experience Design: Extended the branding into spatial cues — wooden textures, hand-lettered signage, and subtle lemon accents — reinforcing the café’s “refreshingly grounded” atmosphere for beachgoers ordering smoothies or sharing long brunches under the palms.

RESULT

The Zest identity captures the café’s spirit of slow living and bright energy:

• Seamlessly unites coastal calm with modern vitality.

• Strengthens Zest’s position as a destination for mindful food and community.

• Establishes a timeless, sun-drenched aesthetic that feels both Goan and global.

A brand that tastes like the sun, moves at the rhythm of the waves, and celebrates the zest of life.