{"id":94,"date":"2023-05-09T13:13:50","date_gmt":"2023-05-09T12:13:50","guid":{"rendered":"https:\/\/taraspalette.com\/?page_id=94"},"modified":"2025-10-26T10:38:04","modified_gmt":"2025-10-26T10:38:04","slug":"madagascar","status":"publish","type":"page","link":"https:\/\/taraspalette.com\/index.php\/madagascar\/","title":{"rendered":"Madagascar Branding Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"94\" class=\"elementor elementor-94\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-885261b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"885261b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-93ed008\" data-id=\"93ed008\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27ef627 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27ef627\" data-element_type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:23,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-08f5477\" data-id=\"08f5477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-498c48c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"498c48c\" data-element_type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:7,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e3bca54\" data-id=\"e3bca54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a68c361 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68c361\" data-element_type=\"section\" fixed=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0475888\" data-id=\"0475888\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f59550a elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f59550a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">TARA PURI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dab48 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b4dab48\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Graphic Design &amp; Art Direction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0008928 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0008928\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b739740 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b739740\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431401e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"431401e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Branded Cities x Conde Nast<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abc011 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7abc011\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8ee21c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d8ee21c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5136d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cf5136d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Umang<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e998bdf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e998bdf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01d77e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d01d77e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b668f4 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9b668f4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Pasha: LOVO Chocolate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5642763 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5642763\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a15dd8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0a15dd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f46700 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f46700\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Peddlar Report<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2cbf34 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2cbf34\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b486e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d8b486e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197dfc6 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"197dfc6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Infographs<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d58ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"80d58ca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2183047 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2183047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be355d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4be355d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Bikeshare Toronto<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecbc78 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aecbc78\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46ace4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c46ace4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474dc25 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"474dc25\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Kome Yogurt<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2677034 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2677034\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d1c0a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"34d1c0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">CONTRACT PROJECT 2024<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c93229 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c93229\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">3 in 1 Puzzle Cards<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b12b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9b12b2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-066b2f4 elementor-nav-menu__align-start elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"066b2f4\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-066b2f4\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4720\"><a href=\"https:\/\/taraspalette.com\/index.php\/about\/\" class=\"elementor-item menu-link\">\u21b3 About<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4721\"><a href=\"https:\/\/taraspalette.com\/index.php\/contact\/\" class=\"elementor-item menu-link\">\u21b3 Contact<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4722\"><a href=\"https:\/\/taraspalette.com\/index.php\/collection\/\" class=\"elementor-item menu-link\">\u21b3 Collection<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-066b2f4\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4720\"><a href=\"https:\/\/taraspalette.com\/index.php\/about\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">\u21b3 About<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4721\"><a href=\"https:\/\/taraspalette.com\/index.php\/contact\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">\u21b3 Contact<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-4722\"><a href=\"https:\/\/taraspalette.com\/index.php\/collection\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">\u21b3 Collection<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4f3cb56\" data-id=\"4f3cb56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e62e755 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e62e755\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Madagascar &#8211; Travel Agency\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d029fcf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d029fcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Tools: <\/b>Adobe Photoshop, Adobe Illustrator<\/p><p><b style=\"font-style: inherit;\">Roles: <\/b>Research, Design, Seasonal Themes, User Experience<\/p><p class=\"p1\"><b>Year:<\/b>\u00a02023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0257a86 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0257a86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>DESIGN BRIEF<\/b><b><\/b><\/p><p class=\"p3\">The goal of this project was to build a <span class=\"s1\"><b>brand identity for a modern travel company<\/b><\/span> that inspires a sense of freedom, exploration, and connection with nature. The challenge was to design a system that balances <span class=\"s1\"><b>relaxed, wanderlust energy<\/b><\/span> with a polished visual identity that feels trustworthy and aspirational across multiple digital and print touchpoints.<\/p><hr \/><p class=\"p1\"><b>TASK<\/b><b><\/b><\/p><p class=\"p3\">Develop a full brand identity that:<\/p><p class=\"p3\">\u2022 Evokes curiosity, adventure, and the joy of exploration<\/p><p class=\"p3\">\u2022 Appeals to young, experience-driven travelers seeking authenticity<\/p><p class=\"p3\">\u2022 Translates cohesively across social media, print, and travel collateral<\/p><p class=\"p3\">\u2022 Maintains a fresh, approachable, and nature-inspired tone<\/p><hr \/><p class=\"p1\"><b>ACTION<\/b><b><\/b><\/p><p class=\"p3\">\u2022 <span class=\"s1\"><b>Logo Design:<\/b><\/span> Created a unique, nature-inspired logo incorporating <span class=\"s1\"><b>wooden lettering and a lemur\u2019s tail<\/b><\/span> to symbolize playfulness, movement, and curiosity. The mark captured both the organic charm of wildlife and the spirit of global adventure.<\/p><p class=\"p3\">\u2022 <span class=\"s1\"><b>Color Palette:<\/b><\/span> Used a calming blend of <span class=\"s1\"><b>oceanic blues and lush greens<\/b><\/span> to represent water and forest \u2014 universal symbols of travel and renewal.<\/p><p class=\"p3\">\u2022 <span class=\"s1\"><b>Typography &amp; Tone:<\/b><\/span> Selected clean, modern typefaces and warm, conversational copy to convey ease, friendliness, and trust.<\/p><p class=\"p3\">\u2022 <span class=\"s1\"><b>Marketing Collateral:<\/b><\/span> Designed a cohesive suite of promotional materials \u2014 including <span class=\"s1\"><b>Instagram ads, posters, Snapchat stories, leaderboard banners, luggage tags, and logo applications<\/b><\/span> \u2014 ensuring each piece felt consistent and immersive.<\/p><p class=\"p3\">\u2022 <span class=\"s1\"><b>Visual Direction:<\/b><\/span> Emphasized photography and textures reminiscent of nature and travel \u2014 from wood grains to open skies \u2014 aligning every asset with the brand\u2019s adventurous yet relaxed identity.<\/p><hr \/><p class=\"p1\"><b>RESULT<\/b><b><\/b><\/p><p class=\"p1\"><span class=\"s3\">The outcome was a <\/span><b>vibrant, wanderlust-driven identity<\/b><span class=\"s3\"> that:<\/span><\/p><p class=\"p3\">\u2022 Encouraged discovery through a calm yet adventurous visual language.<\/p><p class=\"p3\">\u2022 Unified all campaign materials under a consistent, memorable brand system.<\/p><p class=\"p3\">\u2022 Positioned the company as approachable, eco-aware, and connected to nature\u2019s rhythm.<\/p><p class=\"p3\">A brand built for travelers who crave freedom, authenticity, and the thrill of the unknown.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ed03611\" data-id=\"ed03611\" 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"997\" src=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6-768x997.jpg\" class=\"attachment-medium_large size-medium_large wp-image-323\" alt=\"\" srcset=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6-768x997.jpg 768w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6-231x300.jpg 231w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6-789x1024.jpg 789w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6-1184x1536.jpg 1184w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6-1578x2048.jpg 1578w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/6.jpg 1830w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2637ad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2637ad1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f929ce2\" data-id=\"f929ce2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2ca78d elementor-widget elementor-widget-image\" data-id=\"b2ca78d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"789\" height=\"1024\" src=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-16-at-8.15.22-PM-789x1024.png\" 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src=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/luggage-tag-MADAGASCAR_Page_1.jpg\" class=\"attachment-large size-large wp-image-290\" alt=\"\" srcset=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/luggage-tag-MADAGASCAR_Page_1.jpg 475w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/luggage-tag-MADAGASCAR_Page_1-197x300.jpg 197w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb9ce80\" data-id=\"cb9ce80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f07bfb elementor-widget elementor-widget-image\" data-id=\"6f07bfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER-473x1024.jpg\" class=\"attachment-large size-large wp-image-298\" alt=\"\" srcset=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER-473x1024.jpg 473w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER-138x300.jpg 138w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER-768x1664.jpg 768w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER-709x1536.jpg 709w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER-945x2048.jpg 945w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/FINAL-SNAP-FILTER.jpg 1080w\" sizes=\"(max-width: 473px) 100vw, 473px\" 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https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-2.jpg 2023w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbd192 elementor-widget elementor-widget-image\" data-id=\"1fbd192\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-576x1024.jpg\" class=\"attachment-large size-large wp-image-315\" alt=\"\" srcset=\"https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-576x1024.jpg 576w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-169x300.jpg 169w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-768x1366.jpg 768w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-864x1536.jpg 864w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-1152x2048.jpg 1152w, https:\/\/taraspalette.com\/wp-content\/uploads\/2023\/05\/ads-1-1-scaled.jpg 1440w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TARA PURI Graphic Design &amp; Art Direction CONTRACT PROJECT 2024 Branded Cities x Conde Nast CONTRACT PROJECT 2024 Umang CONTRACT PROJECT 2024 Pasha: LOVO Chocolate CONTRACT PROJECT 2024 Peddlar Report CONTRACT PROJECT 2024 Infographs CONTRACT PROJECT 2024 Bikeshare Toronto CONTRACT PROJECT 2024 Kome Yogurt CONTRACT PROJECT 2024 3 in 1 Puzzle Cards Madagascar &#8211; Travel &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/taraspalette.com\/index.php\/madagascar\/\"> <span class=\"screen-reader-text\">Madagascar Branding Project<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-94","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/pages\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":233,"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/pages\/94\/revisions"}],"predecessor-version":[{"id":5402,"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/pages\/94\/revisions\/5402"}],"wp:attachment":[{"href":"https:\/\/taraspalette.com\/index.php\/wp-json\/wp\/v2\/media?parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}