DESIGN BRIEF

Toronto-based Sculpt Magazine champions women of all backgrounds on their journey to health and confidence. With a target audience of young women balancing work and life, the magazine blends accessible fitness advice with inspiring real-life stories.

As Sculpt sought to grow its partnerships, the challenge was clear: create a media kit that didn’t just list numbers, but positioned the brand as a vibrant platform worth investing in.

For this project, I created a comprehensive media kit for Skulpt Magazine, a Toronto-based publication aimed at helping women of all backgrounds become healthier and more confident through fitness. Targeting young adult women striving for work-life balance, Skulpt offers accessible and enjoyable ways to integrate physical activity into daily life, along with inspiring stories of real-life influencers.

The media kit I developed includes key details for potential advertisers, such as circulation, audience demographics, upcoming editorial content, and advertising options with pricing.