Madagascar – Travel Agency 

Developing a brand identity is an exciting task, requiring careful consideration of various elements such as name, logo, and unique features that distinguish a company from others. In our recent project, we were tasked with creating a brand identity for a travel company. The promotional material included designing an Instagram ad, poster, Snapchat story, leaderboard, luggage tags, and the company logo.

My aim was to create a brand that had a relaxed tone, while also evoking a sense of wanderlust and adventure in potential travelers. I opted for a color scheme of blue and green, symbolizing the ocean and trees, respectively. The logo was designed to be simple yet captivating, with my initials created using a wooden letter and a lemur’s tail.

Roles
Brand Identity, Print Design, Promotional Material

2020

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