TARA PURI
Graphic Design & Art Direction
IDENTITY
IDENTITY 2025
OOH CAMPAIGN
CRAFTS
DIGITAL ADVERTISING
GRAPHIC NOVEL 2024
CONTRACT PROJECT
EDITORIAL DESIGN
401 Update Newsletter
BRANDING
IDENTITY
CASE STUDY : Branded Cities – Conde Nast Traveler OOH Campaign
Tools: Power Point, Adobe Photoshop, Adobe Illustrator
Roles: OOH campaign
Year: 2025
OOH ADVERTISING
ASSIGNMENT
Concept pitch for a location-driven Out-of-Home campaign celebrating global cities through the lens of travel culture.
This project explored how Condé Nast Traveler could translate its editorial voice into large-scale public advertising, bringing the excitement of global travel into some of Canada’s busiest urban spaces.
The campaign was designed for high-visibility Out-of-Home placements in Yonge–Dundas Square, Union Station, and West Edmonton Mall — locations known for heavy pedestrian traffic and diverse audiences. Each site was considered not just as a billboard space, but as an opportunity to speak directly to commuters, shoppers, and travelers already moving through these hubs.
OOH ADVERTISING
The creative concept centered around Paris, timed strategically with the global anticipation surrounding the 2025 Olympic Games. As one of the world’s most recognizable travel destinations, Paris offered the perfect narrative for Condé Nast Traveler — a city rich with culture, architecture, cuisine, and history.
By positioning Paris at the center of the campaign, the visuals tapped into the excitement of the Olympics while reinforcing Condé Nast Traveler’s role as a curator of extraordinary travel experiences. The messaging invited viewers to imagine themselves within the city — walking its streets, discovering hidden cafés, and experiencing the timeless charm that makes Paris a global destination.
The visual direction emphasized editorial-style photography, bold city-focused messaging, and immersive travel imagery, mirroring the aesthetic of the magazine itself. This approach allowed the campaign to feel less like traditional advertising and more like a window into the world — turning everyday transit spaces into moments of travel inspiration.
Through strategic placement and culturally relevant timing, the campaign positioned Condé Nast Traveler as a brand that doesn’t just document travel — it invites audiences to experience it.
A campaign designed to transform everyday city spaces into gateways to the world.
