DESIGN BRIEF

The goal of this project was to build a brand identity for a modern travel company that inspires a sense of freedom, exploration, and connection with nature. The challenge was to design a system that balances relaxed, wanderlust energy with a polished visual identity that feels trustworthy and aspirational across multiple digital and print touchpoints.

TASK

Develop a full brand identity that:

• Evokes curiosity, adventure, and the joy of exploration

• Appeals to young, experience-driven travelers seeking authenticity

• Translates cohesively across social media, print, and travel collateral

• Maintains a fresh, approachable, and nature-inspired tone

ACTION

• Logo Design: Created a unique, nature-inspired logo incorporating wooden lettering and a lemur’s tail to symbolize playfulness, movement, and curiosity. The mark captured both the organic charm of wildlife and the spirit of global adventure.

• Color Palette: Used a calming blend of oceanic blues and lush greens to represent water and forest — universal symbols of travel and renewal.

• Typography & Tone: Selected clean, modern typefaces and warm, conversational copy to convey ease, friendliness, and trust.

• Marketing Collateral: Designed a cohesive suite of promotional materials — including Instagram ads, posters, Snapchat stories, leaderboard banners, luggage tags, and logo applications — ensuring each piece felt consistent and immersive.

• Visual Direction: Emphasized photography and textures reminiscent of nature and travel — from wood grains to open skies — aligning every asset with the brand’s adventurous yet relaxed identity.

RESULT

The outcome was a vibrant, wanderlust-driven identity that:

• Encouraged discovery through a calm yet adventurous visual language.

• Unified all campaign materials under a consistent, memorable brand system.

• Positioned the company as approachable, eco-aware, and connected to nature’s rhythm.

A brand built for travelers who crave freedom, authenticity, and the thrill of the unknown.