DESIGN BRIEF
In March 2023, LOVO Chocolate entered the market with a bold promise: plant-based, dairy-free chocolates that didn’t compromise on Swiss-made quality or indulgent taste. With unique flavors like Hazelnut, Coconut Milk, and Oat Milk, LOVO set out to capture an audience of health-conscious women seeking ethical, allergen-friendly treats.

The challenge was clear: build creative assets that expressed both the dreamy indulgence of chocolate and the sustainable values behind it.

TASK
Develop a suite of brand visuals that:

• Highlight LOVO’s “dreamy creamy” texture and premium Swiss craft

• Communicate its plant-based, allergen-friendly appeal

• Engage a primarily female, health-conscious audience

• Translate across multiple formats: billboards, digital promos, and product visuals

ACTION
• Billboard Ads: Designed high-impact outdoor visuals featuring bold flavor imagery and the “dreamy creamy” tagline — positioning LOVO as indulgence without compromise.

• Website Promos: Built digital banners and homepage modules showcasing flavors with clean layouts and rich photography, optimized for e-commerce engagement.

• Product Visuals: Styled and retouched packaging shots that highlighted sustainable sourcing and allergen-free icons, balancing aspiration with trust.

• Narrative Layer: Consistently reinforced LOVO’s ethical sourcing and plant-based credentials, ensuring the brand’s values stood alongside its taste appeal.

RESULT
The campaign assets brought LOVO’s positioning to life:
• Delivered a consistent brand voice across physical and digital touchpoints.
• Elevated plant-based chocolate from niche to aspirational indulgence.
• Strengthened LOVO’s early market presence as a premium, ethical choice for women who want it all: flavor, quality, and conscience.