DESIGN BRIEF

Toronto’s Kome Yogurt had already built a serene, Japanese-inspired identity. Clean lines, balanced palettes, calm simplicity. The challenge? Take this much-loved brand system and extend it—not reinvent it—through fixture signage and a tent card announcing a bold new flavor.

TASK

• Launch a Prouduct with definitive touch points
• Define Audience: Attract young adults and families
• Convert curiosity into sales with a $5.99 offer

Rather than reinventing, the goal was to expand the brand system. That meant studying Kome’s brand kit—its typography, palette, and tone—and designing new pieces that felt like a natural extension. Using a minimalist sans serif type treatment and balanced layouts, the signage preserved Kome’s calm, natural sensibility while introducing 

FIXTURE SGNAGE

• Expanded the brand palette of orange, black, white, and green.

• Heroed a tilted cup of Lychee Yogurt, dome lid front-and-center, signaling freshness.

• Balanced minimal typography with eco-conscious cues—positioning the flavor as not just tasty, but responsible.

• Added a bold $5.99 callout + CTA, linking customers to online ordering and in-store discovery.

TENT CARD
• Front: “Is Lychee Your Flavor? Taste it Like Never Before!” — a headline built for intrigue.

• Supported by three icons: natural ingredients, no additives, trust.

• Back: Tilted yogurt cup, bold “New Flavor” stamp, arrows spotlighting benefits like locally sourced + non-GMO.

• Designed as a two-sided tool: one side invites, the other educates.

RESULT

Two simple formats became storytelling platforms.
• Consistent across signage + tent card, strengthening recognition.
• Converted casual foot traffic into first-time tasters.
• Reinforced Kome’s identity as clean, fresh, sustainable.

A launch that looked as natural as it felt.